1. Keyword Research
It is essential when optimising your site, that the content is keyword rich. However, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms.
It is advisable to keep keywords ambiguous when using any SEO tool, e.g. KeywordDiscovery or Google Adwords Keyword Tool. This will allow the SEO tool to return more suggestions, some of which may be surprising, and ones you had not thought of.
SEO tools will also allow you to see the levels of competition for the most popular keywords. This will allow you to optimise your campaign for the most effective keyword use.
2. Link Building
A high Google PageRank is something most sites aim for, and while the algorithm for determining page rank is constantly changing the number and quality of links into your site always features.
We suggest using reputable sites and niche directories to link back to your site. With genuine, relevant content, links back to your site can really boost your site’s PageRank.
Some SEO tools will also allow you to view the number of links your competitor sites contain, this will enable you to make sure you have more valid links therefore it is likely your page rank will increase.
3. Deep Linking
While it is important to have as many good quality relevant links as possible coming into your site, it is equality important that these go to different pages across your site. This will allow you to target more relevant links to each specific page. This will not only improve users experience more but will allow search engines to see that your site has lots of valid content, boosting PageRank. Sites that only have links going to the homepage are often viewed as shallow by search engines, or that the links are not genuine and generated by automation, reducing the sites value.
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