Everything's going Mobile!

More and more people are using their smartphones as web browsing and buying devices, yet so few website’s are compatible – responsive is the way to go and Alchemy interactive can tell us why with their article: Everything's going Mobile

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Everything's going Mobile - 2012 mobile usage stats 

If you weren't sure that mobile internet is taking over – here's a summary of stats to prove it. Statistics compiled by Cisco

Mobile Traffic

Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011.
Last year's mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month).
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012.

Mobile connections

Mobile network connection speeds more than doubled in 2012. Globally, the average mobile network downstream speed in 2012 was 526 kilobits per second (kbps), up from 248 kbps in 2011. The average mobile network connection speed for smartphones in 2012 was 2,064 kbps, up from 1,211 kbps in 2011. The average mobile network connection speed for tablets in 2012 was 3,683 kbps, up from 2,030 kbps in 2011.
In 2012, a fourth-generation (4G) connection generated 19 times more traffic on average than a non-4G connection. Although 4G connections represent only 0.9 percent of mobile connections today, they already account for 14 percent of mobile data traffic.
The top 1 percent of mobile data subscribers generate 16 percent of mobile data traffic, down from 52 percent at the beginning of 2010. According to a mobile data usage study conducted by Cisco, mobile data traffic has evened out over the last year and is now lower than the 1:20 ratio that has been true of fixed networks for several years.

Smartphone Growth

Average smartphone usage grew 81 percent in 2012. The average amount of traffic per smartphone in 2012 was 342 MB per month, up from 189 MB per month in 2011. Smartphones represented only 18 percent of total global handsets in use in 2012, but represented 92 percent of total global handset traffic. In 2012, the typical smartphone generated 50 times more mobile data traffic (342 MB per month) than the typical basic-feature cell phone (which generated only 6.8 MB per month of mobile data traffic).

Data Usage

Globally, 33 percent of total mobile data traffic was offloaded onto the fixed network through Wi-Fi or femtocell in 2012. In 2012, 429 petabytes of mobile data traffic were offloaded onto the fixed network each month. Without offload, mobile data traffic would have grown 96 percent rather than 70 percent in 2012. Android is now higher than iPhone levels of data use. By the end of 2012, average Android consumption exceeded average iPhone consumption in the United States and Western Europe.

Mobile devices

In 2012, 14 percent of mobile devices and connections were potentially IPv6-capable. This estimate is based on network connection speed and OS capability.
In 2012, the number of mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone. In 2012, mobile data traffic per tablet was 820 MB per month, compared to 342 MB per month per smartphone.
There were 161 million laptops on the mobile network in 2012, and each laptop generated 7 times more traffic than the average smartphone. Mobile data traffic per laptop was 2.5 GB per month in 2012, up 11 percent from 2.3 GB per month in 2011.
Nonsmartphone usage increased 35 percent to 6.8 MB per month in 2012, compared to 5.0 MB per month in 2011. Basic handsets still make up the vast majority of handsets on the network (82 percent).

Optimising your digital strategy & website for mobile

What does this all mean?

Businesses need to make mobile a central part of their strategy. Those who deliver a mobile optimised [link to responsive website] marketing campaign will be able to engage the new constantly connected consumer. Having a mobile optimised website is critical.

So where do you start?

Contact us on 0208 956 2235. We can help you mobilise your website to become device friendly!
Alchemy Interactive is an award winning, leading website in responsive website design. Responsive websites adapt to content display to device capability providing an optimum engaging web experience throughout all browsing devices.
Contact us for a free health check and quotation!

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I have worked with Alchemy for the past three years across four websites and have always found them to add value, generate new insight and creative initiative to help achieve our objectives. Alchemy’s knowledge of online media is second to none and their drive and commitment to meet our objectives makes them an on-line strategic partner to Reckitt Benckiser.

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Nurofen (Reckitt Benckiser)

 

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posted: 19/12/2013

@AlchemyLondon

 

Alchemy Interactive
500 Chiswick High Road, London, W4 5RG

Alchemy Interactive are a web design company based in London with clients across the UK and Worldwide. We provide a range of services such as Website Design, eCommerce & Online Stores, Content Management Systems (CMS), Database Systems, Search Engine Optimisation, Social Media Marketing.
Copyright ©2013 Alchemy Interactive Ltd.

 

 

If you weren't sure that mobile internet is taking over – here's a summary of stats to prove it. Statistics compiled by Cisco Mobile Traffic Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011. Last year's mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month). Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012. - See more at: http://www.alchemyinteractive.co.uk/news/85-everything-s-going-mobile-2012-mobile-usage-stats#sthash.5cufEKU3.dpuf

 

Web Design Agency Alchemy Interactive

http://www.alchemyinteractive.co.uk/

Creative Strategic Web Design Agency

Alchemy Interactive is a London based web agency that provides a full range of digital services. What makes us different from many digital agencies is that we straddle 3 key areas of expertise; creative, technical and online marketing, unlike many web agency's which are founded on one or maybe two of these areas. These three disciplines are the key ingredients required to create a digital solution / website that exceeds expectations and delivers the results.

Online marketing isn't just about a good looking website

We understand how an intuitively designed and effectively built website can bring growth to your business. By understanding your needs and promoting the right messages, we market to your target audience with strategies that help to establish your business and bring greater adoption of your products and services.

 

 

Our services

As you would expect, we have a provide a number of services which we provide to a high quality, these can be broken down into online branding and strategy development, creative digital branding, responsive web design and web development services: Magento Ecommerce Solutions, Joomla Content Management solutions (CMS), search engine optimisation, Social Media marketing, PPC, Facebook applications, creative copy writing, as well as digital reputation management and monitoring, conversion and measurement tracking. We provide this services in house and can provide them to company's worldwide.      

 

Our approach

Our approach is to find out everything we can about your business, so we can build the best online representation of that online – tapping into your company's strengths, personality and key attributes and reflecting and building on these in the online arena. We thrash out idea's with you, combining your expertise with ours to collectively plan and agree the digital strategy, detailing all aspects of the website with a customer-oriented focus: the creative design, through to the key messaging, website schematic, online marketing plan and measurements & KPI's.     

 

Our experience

Alchemy Interactive has been developing website's since 1998. We're a relatively small company with a great deal of on the job experience. For nearly 16 years we've ridden the digital wave, created 1000's of website and online applications, bespoke content management solutions. We've worked with some of the largest companies in the world like Novartis, Whyte & Mackay and Disney, as well as start-up, charities and individuals. Whoever we work for, one thing is guaranteed – high quality! We create customer-oriented, engaging web solutions and more importantly, deliver them effectively. We are always contactable and approachable, and most importantly we work hard to deliver the best the web has to offer.       

Contact us for a fresh experience!

Looking for a website that brings you the results you expect?

Talk to us for cost effective content management systems (CMS) and ecommerce solutions. Alchemy Interactive are an award winning website design agency that has spent the last 15 years working out exactly what our customers want from a CMS website:

· A tailored website design, optimised to your audience

· A simple easy to use interface

· Social media integration

· Mobile ready interface

· Search engine ready

· An affordable solution with no hidden costs

· Free training and warranty

 

 

Joomla Content Management Solution

 

+44 (0)202 8956 2235 Alchemy Interactive, 500 Chiswick High Road, London W4 5RG

 

 

 

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We offer a variety of open plan office spaces to meet the needs of your organisation. Chiswick500 offers fully-furnished, ready-to-use office space on flexible terms, with first class services, in a friendly and professional environment. Whether you need a small meeting room, a director’s office or a different furniture configuration, the space can be tailored to your requirements. Your office grows – or downsizes – along with your company, adapting as your business evolves.

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FUSE LINZI STOPPARD & BEN LEE LAUNCH NEW AUDI A6 UNVEILED IN JAMAICA

The world's leading electric violin duo FUSE (Linzi Stoppard and Ben Lee) launch the new Audi A6 for ATL Autohaus in Kingston Jamaica with a performance infront of 600 VIP guests and dignitaries.

FUSE LAUNCH NEW AUDI A6 IN JAMAICA

THE runway at the Tinson Pen Aerodome provided the perfect setting for the world’s leading violin duo to unveiling of the new Audi A6.

ATL-branded 'flight attendants' lined either side of the red carpet leading up to the Sandals hangar where the car stood undercover before it was revealed.

It was time for the ATL deputy chairman Adam Stewart to switch gears to introducing the evening's 'special guest' - the 2012 Audi A6 unveiled to the live soundtrack of violin stars Linzi Stoppard and Ben Lee, aka FUSE.

FUSE came to global prominence after their critically celebrated album “FUSE” was released by edel/Universal. Linzi and Ben turned their backs on cross-over clichés and took the violin world on a journey that re-wrote the benchmark releasing a 14 track album of lovingly interpreted anthems taking the listener on an uplifting journey never heard before.

Tracks include ‘Beat It’ by Michael Jackson and Coldplay’s ‘Fix You’, hits by Kiss, Led Zeppelin and Europe.

In 2010/11 FUSE performed live on TV to audiences of over 200 million including appearances on GQ Men of the Year Awards, headlining the Istanbul Cross-Over Festival, London & Paris Fashion Weeks, several performances at the Royal Albert Hall and Glastonbury Festival. FUSE showed the electric violin could be just as versatile with the right imagination and virtuoso intent.

From the stage between 2 gleaming Audi A6s FUSE thrilled 600 guests with their stunning visual and musical experience, followed by a special encore on the satellite stage outside the hanger infront of Jamaica’s fastest car – the AUDI TT DTM race car.

"In my 25 years in the industry, it's the first time that I have ever been to two functions of this magnitude in one day, " said Diego Ramos, vice president of Audi for Latin America and the Caribbean.

"This new A6 is the business car of the world. It is ideal for successful people...like entrepreneurs, lawyers and engineers. It's for anyone who appreciates technology and performance," he said.

This seventh-generation A6 sedan is over 16 feet long and six wide. Its optional LED headlight gives the vehicle its distinctive appearance. The numerous aluminium components and the high-tech steels reduce its weight roughly by 66 pounds.

"We have the three-litre, V-6 supercharge Audi, which moves from 0 to 62 mph in 5.9 seconds. We also have the 2.8-litre, with an eight-speed multitronic transmission and the two-litre, four-cylinder with an eight-speed multitronic transmission," Stewart told his audience. "And, the styling, the safety features and the number of options these cars have, is mind blowing."

With other German brands squarely in Audi's sights, Stewart asked if there was anyone present who wanted to drive the A6. There were many takers and, when the hangar's doors were opened, they duly went outside to the roar of Doug Gore speeding on the tarmac in his Audi TT race car, eager to get a feel of the more sedate A6.

For more information please visit:

ATL AUDI – www.audijamaica.com/aola/brand/en_jm.htmlMore information can be found online at http://www.fuseofficial.com/

Linzi Stoppard & Ben Lee The Worlds Leading Violin Duo FUSE Headline At The Global Fashion Awards.

FUSE LINZI STOPPARD & BEN LEE THE WORLD’S LEADING ELECTRIC VIOLIN DUO CELEBRATES WGSN AND SWAROVSKI ELEMENTS GLOBAL FASHION AWARDS IN NYC.

FUSE THE WORLD’S LEADING ELECTRIC VIOLIN DUO CELEBRATES WGSN AND SWAROVSKI ELEMENTS GLOBAL FASHION AWARDS WGSN, the global authority on style and design trends, hosted the second annual Global Fashion Awards in New York City.

The Awards were created in 2010 to recognize and reward innovative international talent and achievement within the fashion industry. The Global Fashion Awards, with a panel of judges and industry tastemakers, nominated a carefully selected shortlist of brands and designers for sixteen categories.

Linzi Stoppard & Ben Lee The Worlds Leading Violin Duo FUSE Headline At The Global Fashion Awards.Welcome visit Our WebSite:http://www.fuseofficial.com/

Special guest presenters announced the winning nominee in each category at a celebratory champagne reception and gala dinner at Gotham Hall, 1356 Broadway, New York, NY 10018.

The world’s leading electric violin duo, FUSE’s Linzi Stoppard and Ben Lee wowed guests with their stunning brand of visual and musical entertainment. Linzi and Ben are the only violin group to be sponsored by Swarovski Elements, who produced an exclusive one-off pair of Swarovski Crystal violins to celebrate the release of FUSE’s album.

“The Global Fashion Awards is a truly global event. Attracting entries from countries such as the USA, the UK, Israel, China, Norway, Australia, Japan, China, India, France, Mexico, Brazil, Italy, Sweden, Spain and Hong Kong.

With an impressive judging panel this is the only award that celebrates innovation and excellence on a unique peer-to-peer platform.” Lauretta Roberts, WGSN Global Fashion Awards Director.

SWAROVSKI ELEMENTS, as a committed supporter of emerging talent and creativity, were the partner of the evening and supplied the beautifully crafted Global Fashion Awards’ trophies for the prestigious 2011 SWAROVSKI ELEMENTS Fashion Award.

“Swarovski has always recognized excellence in fashion and design right from the time our company was founded in 1895. It is for this reason that we feel we are natural supporting partners for the 2011 WGSN Global Fashion Awards.

We are delighted to be able to continue to support and nurture outstanding emerging talent,” said Nadja Swarovski, Vice President of International Communications & Creative Director, Swarovski.

Gotham Hall was decorated with bespoke installations made with SWAROVSKI ELEMENTS. The FUSE performance was the perfect compliment to this exclusive event performing hits from their rock anthems album. The FUSE Signature Swarovski violins are the most expensive electric violins ever made, each violin has over 50,000 crystal, individually applied by hand.

Linzi Stoppard and Ben Lee launched these incredible works of art to the world’s media in-store at Harrods at a press call where the stunning instruments were later displayed in a bullet proof case on the iconic Egyptian escalator for everyone to see.

The special guest presenters included Whitney Port, Brad Goreski, Coco Rocha, Mary Alice Stephenson, Ariana Rockefeller, Fern Mallis and Eugenia Silva alongside Nadja Swarovski, Anna Sui, Stephanie Winston Wilkoff and host Robert Verdi. Liam Gallagher, Jessica White, Ann Dexter Jones and Charlotte Ronson were just some of the evening’s attendees. Award winners included:

Most Influential Designer, Womenswear: Erdem
Breakthrough Brand or Retailer: Pretty Green
Best Etailer: Net-a-Porter
Breakthrough Designer: Michael Cinco
Most Influential Designer, Footwear and/or Accessories: Acne
For further information: The Global Fashion Awards visit www.globalfashionawards.com FUSE Swarovski Electric Violin Duo www.fuseofficial.com

More information can be found online at http://www.fuseofficial.com/